1. RAISE VISIBILITY Raise the visibility of transportation productivity and efficiency to the level of a national cause. 2. FORTIFY FOUNDATION FOR INVESTMENT Provide the foundation for sound investment through our Freight Transportation Lifecycle Project. 3. CLARIFY FREIGHT LAND USE STRATEGY Bring consciousness and clear strategy to Freight Transportation Land Use. 4. INVIGORATE GOVERNMENT RELATIONS Invigorate the rail industry’s approach to government relations, in light of the true contribution of railroads. 5. EDUCATE THE STAKEHOLDERS Lead the rail industry, shippers, government and citizens to finally get on the same page about the importance of railroads. 6. SHIFT TO MULTI-MODAL Shift from highway-oriented system to an optimal multi-modal transport system. 7. NATIONAL GROWTH STRATEGY Enroll the rail industry in the tremendous upside of an industry-wide national growth strategy. 8. TRANSFORM PUBLIC SECTOR PLANNING Transform public sector planning with OTNA’s Transportation Action Planning to apply metrics, targets, commitments and action plans. 9. CONNECT ACADEMIC RESEARCH TO INDUSTRY NEEDS Connect the funding and conduct of academic research to in-the-field needs and applications. 10. ADVANCE STAKEHOLDER INTERACTION Convene stakeholder engagement that constructively surface previous issues and create openings for progress. 11. ADDRESS INVESTMENT IMPEDIMENTS Address systemic impediments to capital investment in the build-out of new rail lines and facilities. 12. ENCOURAGE MAJOR PRIVATE SECTOR INVESTMENT Unleash the hundreds of billions of dollars in private-sector dollars currently sitting on the sidelines. 13. DISSEMINATE BEST PRACTICES TO THE GREATER INFRASTRUCTURE NETWORK Scale up the best practices in public/private sector planning and investment through the entire nation’s infrastructure planning network.